Character experiences
Nintendo TOKYO
ニンテンドートウキョウ
Shibuya · near Shibuya Station (JR / Metro / private lines)
Japan's first official Nintendo store, a free-entry shop selling consoles, software and Mario/Zelda/Splatoon/Animal Crossing character goods, with photo displays and in-store game experiences.
Why children love it: Life-size Mario and Zelda displays, exclusive merch, and hands-on game demos in a bright, playful space.
Honest drawbacks: Small and often very crowded; a numbered-ticket or entry-queue system may be used on busy days. Merchandise-focused, not an attraction you spend hours in.
Nintendo TOKYO
- Best for
- Primary (5–11), Teens (12–17)
- Time to allow
- 1h
- Opening hours
- 10:00-21:00
- Price
- Free
- Booking
- Usually walk-in
- English
- ★★★★☆
- Indoor / weather
- indoor · rainy-day ok
- Confidence
- Verified
Getting there: Area: Shibuya (Shibuya PARCO 6F, Cyberspace Shibuya).